Design maturity starts with systems, not screens. I blend people, processes, and tools to tackle complexity and enable scalable impact.

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I bridge Service Design, Strategy, UX, and DesignOps to make systems simple, transforming fragmented journeys into connected experiences.

  • Reveal: Nexus Persona Ecosystem

    Reveal who does the work and how.

    I uncovered patterns and unmet needs among enterprise associates, creating a persona ecosystem that aligned teams and informed strategic priorities, forming the foundation for customer-focused journey mapping.

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  • Translate: Customer Journey Framework & Mapping

    Translate what matters when.

    I established a journey framework and led the first end-to-end customer journey maps with embedded enterprise personas, revealing friction points that informed experience strategy and UX execution.

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  • Create: In-Store Item Management System

    Create real-world experiences with UX.

    I led a team to reimagine in-store item management systems leveraging journey insights to streamline workflows, address associate and customer pain points, and align operational efficiency with user experience at scale.

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  • Enable: Executive Visioning Workshop

    Enable scale through DesignOps.

    I designed and facilitated an executive workshop for an Electronic Shelf Label pilot using customer and associate insights, aligning leadership on a data-driven path forward, and enabling connected enterprise decisions.

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“Sarah always thinks deeply into how she can go above and beyond, and does not settle for the ordinary. I am always blown away by how thoughtful she is, and how she continuously goes the extra mile.”

— Jenn G., Director of Enterprise Research & Design

I leverage 10+ years of business expertise to power human-centered innovation through end-to-end Service Design, Strategy, UX, and DesignOps.

  • Reveal

    Service Design uncovers how things work, exposing opportunities for impact.

  • Translate

    Design Strategy moves ideas to action, aligning teams around a shared vision.

  • Create

    UX Design manifests strategies as real-world experiences, bringing it to life.

  • Enable

    DesignOps ensures scale through governance, education, and activation to amplify impact with broader audiences.

Let’s create something incredible together.

Let’s transform ideas into impactful experiences that inspire and resonate with a focus on human-centered design and collaboration.