Creative Thinker. Innovator. Problem Solver.

Senior UX/UI Designer Researcher Strategist

Hi, I’m Sarah! 👋 I specialize in developing data-driven strategies that bridge the gap between business objectives and user needs to deliver holistic high-impact, high-value & user-centric design solutions that work.

My trans-disciplinary approach enables me to creatively combine UX fundamentals with years of professional experience to develop end-to-end strategies that lead teams to deliver purpose driven designs and holistic experiences for a broad range of end-users.

I specialize in crafting strategies and design solutions using human-centered design methodology to unlock lasting value.

My design approach is strategic, creative & purposefully holistic.

Define objectives & a plan to achieve them to deliver meaningful value.

Design Strategy

Start with people. Listen to their stories & feelings with empathy to give them a voice & validate problems.

Research

Apply people insights to the business context to define a holistic approach and intuitive end-to-end User Experience.

UX Design

UI Design

Ensure coherence between front-and-back-end to deliver intuitive & purpose driven solutions.

My diverse skillset enables comprehensive design work & solutions from start to finish.

A generalist on purpose, my broad range of skills & knowledge enables me to lead and deliver end to end solutions on time, on budget and to the highest quality standards.

Design

  • Design Strategy

  • UX Design

  • UI Design

  • Interaction Design

  • Visual Design

  • Service Design

  • Systems Design

  • Personas

  • User Journeys

  • Mind Maps

  • Storyboarding

  • Info Architecture

  • Wireframes

  • Prototyping

  • Ideation

  • Branding

Research

  • UX Research Strategy

  • Interviews

  • Surveys

  • Focus Groups

  • Usability Testing

  • Card Sorts

  • Ethnography

  • Task Analysis

  • Jobs To Be Done

  • Heuristic Evaluation

  • Content Analysis

  • Competitive Analysis

  • Field Studies

  • Contextual Inquiry

  • Participatory Design

  • Data Synthesis

  • Workshop Facilitation

Leadership

  • Enterprise HCD Training

  • Mentorship

  • People Management

  • Project Management

  • Design Management (DMO)

  • ResearchOps Management

Featured Projects

There is more where these came from, but these projects illustrate my breadth across a broad range of experiences & use cases.

Design strategy & product discovery project

Design System creation for a legacy enterprise system

Digital commercial food safety system UX redesign project

A.I powered grocery produce scales UX redesign project

E-commerce application redesign project

My design ideology is to question the ordinary and dare to think differently.

The impact of design is never too small. Whether its one person or a million, it counts. People are the core of the craft. Every problem is a human problem.

Design knows no borders and speaks all languages. Its both invisible and omnipresent. Design has the power to bring positive change to the entire world.

Design in its truest form is deeper than what can be seen on the surface. It is the perfect marriage between function & beauty driven by purposeful understanding.

Designers are not here to just make things pretty. We are here to push boundaries, question what exists and make it better. Good design solves real problems.

Fearless, unapologetic creativity is the heartbeat of exceptional design. It cannot exist without it.

“You can’t use up creativity. The more you use, the more you have.”

— Maya Angelou

Get in touch.

Interested in working together? Let’s connect!