Emotionally intelligent. Strategically sharp. Empathetic leader. Master of complexity- bringing real clarity to what matters most.

See my work

I lead with empathy, optimism, and ambition, guiding teams to create work that’s meaningful, actionable, and inclusive.

  • Kindness

    Lead with compassion, respect and care

  • Empathy

    Seek to understand deeply

  • Optimism

    Radiate joy, possibility, and positivity

  • Inclusion

    Make space for everyone

  • Courage

    Progress, not perfection

Contact me

My story began on the runway, but led me to find the invisible threads that connect us all.

My career began in fashion, but I realized I didn’t want to predict what people would want next, I wanted to build it with them. So I traded in the runway for blueprints, blending intuition, data, and human behavior into my work as a designer.

I thrive at the intersection of service design, strategy, UX and DesignOps. I work across journeys, delivery models, and organizational structures to create experiences that balance empathy with real-world feasibility. With a foundation in business, I shape human-centered systems that support both customer needs and business goals.

Through mentorship and leadership, I support others in growing their confidence, strengthening their voice, and influencing through design.

To me, design isn’t decoration. It’s the golden thread connecting people, purpose, and results. If that resonates, I’d love to connect and build a better future together.

Professional Learning & Certifications

  • Service Design: How to Design Integrated Service Experiences

    Interaction Design Foundation (IxDF) | In Progress – Completion: Summer 2026

  • AI x Design Thinking

    IDEO U | 2025

  • Journey Management

    Service Design Network (SDN) Academy | 2025

  • UX Management: Strategy & Tactics

    Interaction Design Foundation (IxDF) | 2025

  • Activating Strategy

    IDEO U | 2024

  • UX Design (with UI Specialization)

    CareerFoundry | 2021

I connect Service Design, Strategy, UX, and DesignOps to create cohesive enterprise systems that shape organizations, empower teams, and turn insights into action.

  • I uncover user insights to reveal opportunities that drive measurable business outcomes. My experience in business roles gives me the context to translate complex operations into actionable insights, ensuring service design connects strategy and execution.

    • Customer & stakeholder research (qualitative + quantitative)

    • Persona development & ecosystem mapping

    • Journey framework development & journey management

    • Customer journey mapping & service blueprinting

    • Ethnographic observation & contextual inquiry

    • Experience gap identification & opportunity framing

    • Touchpoint & ecosystem analysis

    • Stakeholder interviews & empathy building

  • I turn insights into strategy that aligns product, business, and organizational objectives. I excel at bridging enterprise complexity, leveraging systems thinking, and translating user needs and business requirements into high-impact, data-informed strategic directions.

    • Strategic problem framing & opportunity synthesis

    • Design thinking facilitation

    • Roadmap development & prioritization frameworks

    • Competitive & market analysis

    • Metrics definition & success criteria formulation

    • Cross‑functional alignment & strategic storytelling

  • I design enterprise experiences that are operationally scalable and solve both customer and associate pain points simultaneously. My work integrates research, strategy, and business context to deliver solutions that generate measurable impact, not just elegant interfaces.

    • Interaction & interface design (low & high fidelity)

    • Information architecture & content strategy

    • Prototyping (low to high fidelity) & iterative testing

    • Usability testing & validation

    • Accessibility & inclusive design principles

    • Visual design fundamentals (layout, typography, color)

    • Design system development & management

    • Responsive & adaptive design patterns

  • I operationalize design for scale, creating systems, processes, and workshops that empower teams and leadership to make informed, aligned decisions. I facilitate executive alignment sessions that ensure strategy and insights translate into action, grounded in research and data.

    • Workshop design & facilitation (cross‑disciplinary alignment)

    • Design process optimization & governance

    • Design system governance & contribution workflows

    • Tool management (Figma, Mural, UserTesting, Dscout, etc.)

    • Cross‑team collaboration structures (RACI, stakeholder mapping, etc.)

    • Operational metrics & performance tracking

    • Onboarding & capability building for design teams

    • Executive communication & stakeholder influence

    • Enterprise human-centricity education & training

  • I coach teams to think strategically, operate systemically, and measure design impact. I help designers and cross-functional partners grow their influence while ensuring that design work drives measurable business value.

    • Mentoring and coaching designers across UX, CX, and Service Design

    • Career development, skills growth, and performance guidance

    • Fostering inclusive, collaborative, and human-centered design culture

    • Leading design reviews, critique sessions, and knowledge-sharing initiatives

    • Advocating design excellence and scaling best practices across teams

See my work

Community & Professional Involvement

  • Service Design Network (SDN)

    GLOBAL MEMBER

    Engaged in the global service design community through events, knowledge sharing, and practice-led discourse and training with senior practitioners.

  • UX Professionals Association (UXPA)

    GLOBAL MEMBER

    Participate in professional UX conversations, community events, and ongoing exchange around experience strategy, research, and design practice.

  • Interaction Design Foundation (IxDF)

    MEMBER

    Engaged in ongoing professional development in AI, service design, systems thinking, and human-centered design.

  • CreativeMornings

    MEMBER

    Participate in local and global creative talks, lectures, and events in creativity, leadership and community.

Let’s create something incredible together.

Let’s transform ideas into impactful experiences that inspire and resonate with a focus on human-centered design and collaboration.