Systems thinker. Strategic facilitator. Human-centered capability builder.

See my work

I bring empathy, curiosity, and human-centered thinking to master complex problems, helping teams understand what matters, align around a shared direction, and create meaningful change.

  • Kindness

    Lead with compassion, respect and care

  • Empathy

    Seek to understand deeply

  • Optimism

    Radiate joy, possibility, and positivity

  • Inclusion

    Make space for everyone

  • Courage

    Progress, not perfection

Contact me

My story began on the runway, but led me to find the invisible threads that connect us all.

My career began in fashion, but I realized I didn’t want to predict what people would want next, I wanted to build it with them. So I traded in the runway for blueprints, blending intuition, data, and human behavior into my work as a designer.

I thrive at the intersection of Service Design and Experience Strategy, working across customer and employee journeys, business processes, technology, organizational structures, and operating realities to help teams solve problems that rarely fit neatly inside a single product or touchpoint.

My UX background gives me the fluency to move between the system touch points, understanding how individual interactions, workflows, and digital experiences contribute to the larger end-to-end service. My business background helps me connect real human needs with desirability, feasibility, viability and adoption to create sustainable experiences that work within real organizations with measurable value.

Through mentorship and leadership, I support others in growing their confidence, strengthening their voice, and influencing through design.

To me, design is the golden thread connecting people, purpose, and results. If that resonates, I’d love to connect and build a better future together.

Professional Learning & Certifications

  • Service Design: How to Design Integrated Service Experiences

    Interaction Design Foundation (IxDF) | 2026

  • AI x Design Thinking

    IDEO U | 2025

  • Journey Management

    Service Design Network (SDN) Academy | 2025

  • UX Management: Strategy & Tactics

    Interaction Design Foundation (IxDF) | 2025

  • Activating Strategy

    IDEO U | 2024

  • UX Design (with UI Specialization)

    CareerFoundry | 2021

I specialize in Service Design and Experience Strategy, using systems thinking and broad strategic capabilities to move from insight to future-state direction, implementation, and organizational scale.

  • I use Service Design and systems thinking to make complex customer, employee, operational, and technology ecosystems visible, revealing experience gaps, dependencies, and opportunities for meaningful change.

    • Customer & stakeholder research

    • Journey Management

    • Customer journey mapping

    • Service blueprinting

    • Persona development

    • Ecosystem & touchpoint analysis

    • Contextual inquiry

    • Experience gap identification

  • I translate research and systems-level insight into future-state direction, priorities, and strategic narratives that help teams and leaders make clearer experience decisions.

    • Strategic problem framing

    • Experience Strategy

    • Opportunity synthesis

    • Future-state visioning

    • Prioritization frameworks

    • Metrics & success criteria

    • Executive storytelling

    • Cross-functional alignment

  • My UX background gives me the fluency to move between the system and the touchpoint, translating service-level insight into workflows, interactions, and prototypes that can be tested against real user needs and operational constraints.

    • Workflow & interaction design

    • Information architecture

    • User flows

    • Prototyping

    • Usability testing & validation

    • Accessibility & inclusive design

    • Co-creation

    • UX & workflow analysis

  • I build the governance, activation models, training, and reusable methods that help organizations turn human-centered insight into consistent ways of working and scale those practices beyond individual projects.

    • Experience governance

    • Activation strategy

    • Capability building

    • Training & enablement

    • Maturity models

    • Measurement & performance tracking

    • Cross-team ways of working

    • AI-enabled workflows

    • Executive facilitation

  • I coach designers and cross-functional partners to think strategically, work systemically, and increase their influence—while strengthening the practices and culture that enable high-quality human-centered work.

    • Mentoring & coaching

    • Career development

    • Critique & knowledge sharing

    • Inclusive team culture

    • Executive communication

    • Cross-functional influence

See my work

Community & Professional Involvement

  • Service Design Network (SDN)

    GLOBAL MEMBER

    Engaged in the global service design community through events, knowledge sharing, and practice-led discourse and training with senior practitioners.

  • UX Professionals Association (UXPA)

    GLOBAL MEMBER

    Participate in professional UX conversations, community events, and ongoing exchange around experience strategy, research, and design practice.

  • Interaction Design Foundation (IxDF)

    MEMBER

    Engaged in ongoing professional development in AI, service design, systems thinking, and human-centered design.

  • CreativeMornings

    MEMBER

    Participate in local and global creative talks, lectures, and events in creativity, leadership and community.

Superior experiences start with better systems.

If you're working on a complex service, experience transformation, or enterprise capability, I'd love to connect!